20 Years of Content Marketing
YOUR APRIL FRONT LOBBY CONFESSIONAL IS HERE AND IT MIGHT BE THE BEST ONE EVER! Tom Marks walks us through the history of modern day Content Marketing on its 20th…
The Importance of Storytelling in Sales
A NEW FEBRUARY FRONT LOBBY CONFESSIONALS IS HERE! Sales and marketing expert, Tom Marks, explains the importance of storytelling as part of the sales process, how it can increase engagement,…
Tom Marks, Author, Speaker and America’s Sales & Marketing Thought Leader explains how Mil-Gen Z is fast becoming the most powerful buy segment in the U.S. Tom cautions that every…
Tom Marks, author, speaker and thought leader, sets the record straight for content marketers who believe that content marketing drives thought leadership, when, if fact, it’s really the other way…
The Seven Rules of Thought Leadership
Want to be a thought leader? Or does your company want to introduce a thought leadership discipline within their organization? Before anything else, you’ll need to know the rules of…
Corporate Ethics Part Two
In Corporate Ethics Part 2 of Front Lobby Confessionals, Tom teaches us about the Greek Notion of Soul, why it’s critical to corporate ethics and trust today, and why you…
Corporate Ethics Part One
Tom Marks, speaker, author and sales and marketing thought leader tells us why corporate ethics and trust today will make or break any company’s sales and marketing efforts over the…
Icebreaker Sales Lines That Will Melt Your Chances
Sales and Marketing Thought Leader, Thomas R. Marks, discusses icebreaker sales lines in this latest episode of Front Lobby Confessionals. If you’re not using Critical Insight Selling techniques, you must…
C-Suites Don’t Trust Sales Reps, Part 2
In this second part of a 2-part episode of Front Lobby Confessionals, Tom advises us how to use his trademarked Critical Insight Selling techniques to offset the distrust of sales…
C-Suite Executives Don’t Trust Sales Reps, Part 1
In this 2-part episode of Front Lobby Confessionals, Tom analyzes recent sales research published by Harvard Business Review and Edelman Worldwide. EXTREME VIEWING CAUTION: If you’re in sales or working…
How We Lost Our Sales & Marketing Way
In Episode #3 of Front Lobby Confessionals, Tom explains how we’ve lost our sales and marketing way over the last three years — and he does it in less than two…
Watch Out For Gen Z, They Insist On Being Ethical
In Episode #2 of Front Lobby Confessionals, Tom discusses the significance of GEN Z in relation to corporate ethics. Are we spending too much time focusing on Millennials when our attention…
