20 Years of Content Marketing
YOUR APRIL FRONT LOBBY CONFESSIONAL IS HERE AND IT MIGHT BE THE BEST ONE EVER! Tom Marks walks us through the history of modern day Content Marketing on its 20th…
The Importance of Storytelling in Sales
A NEW FEBRUARY FRONT LOBBY CONFESSIONALS IS HERE! Sales and marketing expert, Tom Marks, explains the importance of storytelling as part of the sales process, how it can increase engagement,…
Tom Marks, Author, Speaker and America’s Sales & Marketing Thought Leader explains how Mil-Gen Z is fast becoming the most powerful buy segment in the U.S. Tom cautions that every…
Tom Marks, author, speaker and thought leader, sets the record straight for content marketers who believe that content marketing drives thought leadership, when, if fact, it’s really the other way…
Tom Marks to Deliver DreamBank Keynote Address
MY FELLOW C-SUITE EXECUTIVES, SALES & MARKETING PROFESSIONALS, THOUGHT LEADERS, PHILOSOPHERS, HISTORIANS AND ETHICISTS… I’m honored to have been selected to open the new DreamBank of Madison with my award-winning…
My Favorite Subject Is…
In this week’s episode of Front Lobby Confessionals, Tom Marks talks about sales research and how it supports his trademarked Critical Insight Selling™ technique that sells your wisdom and industry…
The Seven Rules of Thought Leadership
Want to be a thought leader? Or does your company want to introduce a thought leadership discipline within their organization? Before anything else, you’ll need to know the rules of…
Corporate Ethics Part Two
In Corporate Ethics Part 2 of Front Lobby Confessionals, Tom teaches us about the Greek Notion of Soul, why it’s critical to corporate ethics and trust today, and why you…
C-Suite Executives Don’t Trust Sales Reps, Part 1
In this 2-part episode of Front Lobby Confessionals, Tom analyzes recent sales research published by Harvard Business Review and Edelman Worldwide. EXTREME VIEWING CAUTION: If you’re in sales or working…
How We Lost Our Sales & Marketing Way
In Episode #3 of Front Lobby Confessionals, Tom explains how we’ve lost our sales and marketing way over the last three years — and he does it in less than two…
Why all companies need to be thought leaders
Let’s face it, everyone’s looking for an edge. An edge over their competitors, a service edge, product edge, sales edge and a relevant differentiation edge. In fact, in the 1980s…
The never ending discourse of defining thought leadership
41 years ago, when I started my career in sales, marketing and thought leadership, I became fixated, if only for a short time, on the numerous definitions of marketing. From…
