RESERVE YOUR CUSTOMIZED WORKSHOP IN CONJUNCTION WITH A SPEECH BY THOMAS R. MARKS
Day long and two-day workshops are perfect for listening, learning and implementation
Hearing Tom’s insights about thought leadership, Critical Insight Selling™, the history of corporate ethics, the Disciplines of Market Leadership, the neuroscience of storytelling and how Socrates, Plato and Aristotle laid the groundwork for everything above is a 2,500 year ride through sales and marketing that no one has ever heard before; unless, of course, you’ve heard Tom speak. But now there’s an opportunity to do more than listen. Take action within your organization with the assistance of Tom and his four decades of experience by reserving your daylong speech and workshop, or a two-day speech and workshop conference.
Each workshop is always customized to the needs of each client, unlike the cookie-cutter workshops from others. You can choose from one of these workshop frameworks and then customize the exact content in advance with Tom and his staff.
WORKSHOP ONE:
Finding Your Strongest
Market Leadership Discipline
Overview: Tom’s widely accepted revisionist theory about the Disciplines of Market Leadership are a requirement for any organization that wants to be a leader in their geographic market area or within a particular niche in their industry. Utilizing Tom’s process of Strategic Market Leadership Planning that codifies your strongest disciplines through the assignment of proof point scoring, Tom is able to clearly identify your strongest market disciplines.
Sample Agenda
| Opening Remarks by Thomas R. Marks: | 1 Hour |
| Review of the Disciplines of Market Leadership Explanation & Instructions of the Leadership Planning Process Morning Goals & Expectations: | 30 Minutes |
| Concurrent Leadership Planning Breakout Sessions (2-3 Groups Preferred): | 2 Hours |
| Lunch Break: | 1 Hour & 15 Minutes |
| Review Results of the Leadership Planning Sessions: | 1 Hour |
| Define the Strongest Market Leadership Position and Determine if Two Positions are Viable: | 1 Hour |
| Break: | 15 Minutes |
| Refine the Supporting Statistical/Factual and Emotional/Storytelling Proof Points: | 1 Hour |
| Recap & Close: | 30 Minutes |
Sondra LlanosIf you’re ever looking for a speaker where learning is the priority, where leaving the room with more insights than you ever imagined, and where history comes alive before your eyes then Tom Marks is the speaker to choose. The fact that he’s been able to teach us sales and marketing lessons based on the great philosophers from 2,500 years ago is nothing short of remarkable.
Nicolet College
WORKSHOP TWO:
So You Want to be a Thought Leader;
Now What?
Overview: It’s virtually every company’s desire to be a thought leader, but there’s a significant difference between saying it and being it. This workshop from Thomas R. Marks teaches participants what it takes to become a thought leadership organization, how to start, how to sustain the position, and how to generate sales through Critical Insight Selling™, Tom’s revolutionary sales approach that transcends feature/benefit selling in place of knowledge-centric selling.
Sample Agenda:
| Opening Remarks by Thomas R. Marks: | 1 Hour |
| Review of the Thought Leadership Implementation Process Morning Goals & Expectations: | 30 Minutes |
| Using Proof Points to Determine How Much of a Thought Leader You Really Are: | 2 Hours |
| Lunch Break: | 1 Hour |
| Development of 5 Critical Insights to Market Your Thought Leadership Brand: | 2 Hours |
| Break: | 15 Minutes |
| How to Use Your 5 Critical Insights to Drive Greater Revenue: | 1 Hour |
| Now, Add a Story to Your Revenue Pitch to Drive Further Engagement: | 30 Minutes |
| Recap & Close: | 15 Minutes |
Tom RiordanTom’s workshops and speeches are art, science and history and not to be missed under any circumstances. When it comes to sales, marketing and the disciplines of market leadership, you’ll want to bring Tom on board at your earliest convenience. And unlike many speakers whose purpose is to entertain, Tom’s purpose is to educate.
Maple Ridge Farm
WORKSHOP THREE:
The 12 Hour Road to Becoming a Thought Leader
Overview: This two-day workshop is designed to fast track any organization into a position of thought leadership. It includes many of the proprietary elements that Tom has perfected over his four-decade career including identifying your strongest Discipline of Market Leadership, developing the five critical insights that will drive greater revenue through Tom’s revolutionary Critical Insight Selling™ techniques, and creating content marketing strategies that will prove your thought leadership position. This workshop is customized to each business in order to maximize its effectiveness and produce new and incremental sales.
Sample Agenda: Day 1
| Opening Remarks by Thomas R. Marks: | 1 Hour |
| Review of the Disciplines of Market Leadership Explanation & Instructions of the Leadership Planning Process Morning Goals & Expectations: | 30 Minutes |
| Concurrent Leadership Planning Breakout Sessions (2-3 Groups Preferred): | 2 Hours |
| Lunch Break: | 1 Hour & 15 minutes |
| Review Results of the Leadership Planning Sessions: | 1 Hour |
| Define the Strongest Market Leadership Position and Determine if Two Positions are Viable | 1 Hour |
| Break: | 15 Minutes |
| Refine the Supporting Statistical/Factual and Emotional/Storytelling Proof Points: | 1 Hour |
| Recap & Close: | 30 Minutes |
Sample Agenda: Day 2
| Development of 5 Critical Insights to Market Your Thought Leadership Brand: | 2 Hours |
| Break: | 15 Minutes |
| How to Use Your 5 Critical Insights to Drive Greater Revenue: | 1 Hour |
| Now, Add a Story to Your Revenue Pitch to Drive Further Engagement: | 45 Minutes |
| Recap & Close: | 15 Minutes |
Scott KelleyTom Marks is a nationally recognized thought leader in sales and marketing and is acclaimed for his speeches and workshops including his keynote Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Ethics. In addition to his critical insights, Tom easily guides companies through the process of implementing thought leadership positions within their organizations.
Gallagher